It’s that time of year again and whilst consumerism is increasingly on the rise and materialism is frequently being pushed by huge corporations through the saturation of media, I feel that, as the founder of Sincerely Essie, I have a responsibility to educate and inform my audience about supporting smaller businesses and shopping for ethical gifts this festive season.
Here at Sincerely Essie, we have a commitment to championing independent brands and ensuring that this little community can come together for the good of our planet. So, this year, we’ve worked closely with a few small business owners to create this ethical gift guide; products sold not only help to establish the business further, but they also support special initiatives, use sustainable ingredients or back ethical practices making a huge difference with just one purchase!
For Him: Bio-Synergy Zip Up Hoodie
Since its humble beginnings in1997, Bio-Synergy has been committed to developing innovative and high-quality sports supplements made in the UK to the highest standards, ensuring they are both effective and enjoyable. Throughout the years, Bio-Synergy has supported numerous events and garnered multiple awards.
The brand is passionate about inspiring others to adopt healthier lifestyles and reach their goals, while also providing assistance to causes and charities that support society’s vulnerable populations and tackle some of the most urgent health challenges today.
Over the past two decades, they have donated hundreds of thousands of drinks to individuals involved in charitable events, in addition to offering vital financial support. For more than ten years, Bio-Synergy has partnered with many major charitable organisations as well as taken pride in supporting lesser-known charities.
Whenever possible, Bio-Synergy sources materials locally, manufactures products in the UK, and uses recyclable and upcyclable packaging. From the UK spring water in their drinks to the protein in their powders, their aim is to reduce their carbon footprint. By purchasing from Bio-Synergy, you’ll be giving the gift of wellbeing alongside playing a vital role in fostering environmental stewardship and aiding social causes.
For Her: ALTRUIST Hydrating Glow Gift Box
ALTRUIST, a pioneering skincare brand initiated by Dr. Andrew Birnie, a Consultant Dermatologist and skin cancer surgeon, is dedicated to enhancing public health through affordable and effective sun protection with product formulations suitable for a wide range of skin types. It aims to minimise profit margins and unnecessary marketing expenses in order to foster better education and awareness surrounding sun safety to combat skin cancer.
ALTRUIST is committed to quality and sustainability. Products sold are cruelty-free, coral-friendly, and vegan, catering to the growing demand for ethical and environmentally conscious products. Notably, in 2023, ALTRUIST made significant strides in sustainability, with 50% of its packaging made from recycled plastic, reflecting their dedication to reducing environmental impact.
For every box sold, ALTRUIST donates 40p to charities supporting children with albinism in Africa, reinforcing the brand’s ethos of altruism and community support. By purchasing this gift box, you’ll not only be investing in the recipient’s skincare routine but also contributing to responsible consumption and helping to fund vital programs that enhance well-being and skin health for those in need.
For Kids: Well&Truly Snacks
Well&Truly offer delicious and health-conscious alternatives to traditional snacks. Their Crunchies are free from gluten and contain 40% less fat than the average snack, so not only are they a guilt-free indulgence but also cater to a wide range of dietary preferences. The focus on crave-worthy flavours ensures that each bite delivers a satisfying crunch, making them an ideal choice for those looking to enjoy a snack without compromising on taste.
In addition to their savoury offerings, Well&Truly also present unique chocolate options made using oat milk, a plant-based ingredient that appeals to both vegans and those with lactose intolerance. With 43% fino de aroma cocoa, their chocolate is crafted from ethically and sustainably sourced ingredients, which not only enhances the flavour but also helps to reduce the carbon footprint associated with chocolate production. This commitment to sustainability allows consumers to indulge in a sweet treat while being mindful of their environmental impact.
Well&Truly’s products are packed with delicious inclusions that elevate the snacking experience to new heights. By purchasing Well&Truly snacks, you’ll be supporting a brand committed to using natural ingredients and sustainable sourcing practices, which helps reduce environmental impact. Additionally, the brand’s focus on ethical production standards ensures fair treatment and wages for workers in the supply chain, contributing to a more responsible food industry.
For Pets: Top Dog
Top Dog is a small business specialising in high-quality, comfortable harnesses, leads and collars for dogs of all shapes and sizes. Understanding that a well-fitted accessory is essential for both the safety and enjoyment of dog walks, Top Dog offers a diverse range of products tailored to meet the needs of different breeds and activity levels. Their products are designed with input from veterinarians and dog trainers, ensuring they provide optimal support without compromising the animal’s comfort.
What sets Top Dog apart is its commitment to ethical practices; by purchasing from Top Dog, you can be assured that materials are sourced from sustainable suppliers and that all products and packaging are recyclable. Additionally, Top Dog actively supports animal welfare initiatives, donating a portion of its profits to local shelters and rescue organisations. This dedication to ethical business practices resonates with environmentally conscious consumers who seek products that align with their values.
By prioritising both the well-being of dogs and the integrity of their business operations, Top Dog not only enhances the lives of pets but also fosters a sense of community and responsibility among pet owners. In doing so, the company exemplifies how a business can thrive while making a positive impact on society.
In Conclusion
I hope you consider buying gifts from one of the aforementioned brands this festive period, because not only will you be supporting an independent business but you will also be helping the environment, advocating ethical practices and aiding various charities with your purchase.
